It is not just a lower price. They have dramatically changed the pricing. Which in the context of settled and steady pace industry causes disruption. PS. Seth

It is not just a lower price. They have dramatically changed the pricing. Which in the context of settled and steady pace industry causes disruption. PS. Seth Godin had made a note recently on how to cause description in the market http://sethgodin.typepad.com/seths_blog/2012/04/on-making-a-ruckus-in-your-industry.html http://sethgodin.typepad.com/seths_blog/2012/04/on-making-a-...