Still. There's only ~200 countries, and a good chunk of them either isn't worth having any presence in (no need to negotiate licenses for Somalia), or is so sma

Still. There's only ~200 countries, and a good chunk of them either isn't worth having any presence in (no need to negotiate licenses for Somalia), or is so small and has similar laws to surrounding countries that they'll be treated as one bloc by the publishers you negotiate with anyway (all the Pacific statelets e.g.). Between that and the ability to just contract local lawyers, 45 to (realistically closer to) 90 employees per (relevant) country is still a lot. Also, spotify outsourced 90% of their support to their community (designated "star" members). There's no hotline either, so no call centres to run, or anything else personnel intensive. (And you'd outsource that anyway, realistically.)