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Developing the software is easy part. Handling and negotiating contracts and licensing agreements for all their music and podcasts (and advertisers) all across
by dagw 3y ago
Developing the software is easy part. Handling and negotiating contracts and licensing agreements for all their music and podcasts (and advertisers) all across the globe is probably the hard part. Plus of course all the marketing, support and related tasks.
- creshal 3y agoStill. There's only ~200 countries, and a good chunk of them either isn't worth having any presence in (no need to negotiate licenses for Somalia), or is so small and has similar laws to surrounding countries that they'll be treated as one bloc by the publishers you negotiate with anyway (all the Pacific statelets e.g.). Between that and the ability to just contract local lawyers, 45 to (realistically closer to) 90 employees per (relevant) country is still a lot. Also, spotify outsourced 90% of their support to their community (designated "star" members). There's no hotline either, so no call centres to run, or anything else personnel intensive. (And you'd outsource that anyway, realistically.)