It is protectionism indeed, but not only. There’s 2 ways using the correct term is a good thing: - first for the consumer. If everything is named « champagne »

It is protectionism indeed, but not only. There’s 2 ways using the correct term is a good thing: - first for the consumer. If everything is named « champagne », it stops existing. It means there’s no way to know if you’re getting champagne or a sparkling wine from somewhere else. As a consumer I want to know what I’m getting. Sparkling wine made with a soda stream is not champagne, yet it seems you would be enclined to allow it. It’s like a brand or a trademark, you can’t use the name « Channel » or « Microsoft », same thing goes for food products. - for the producers, they have to follow strict rules to label their wine as Champagne, and they’re proud of their product. Would you add Picasso’s signature on a painting made in his style and expect it to be okay?