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Anecdotally, most of the podcasts I listen to advertise as being on Spotify, especially the ones that skew towards a more mainstream audience. I think Spotify's
by danpalmer 3y ago
Anecdotally, most of the podcasts I listen to advertise as being on Spotify, especially the ones that skew towards a more mainstream audience. I think Spotify's podcast play has largely worked to gain the mindshare, it's really just them and Apple Podcasts.
I suspect this means that Spotify subscribers are listening to plenty of podcasts, but perhaps podcasts failed to bring new listeners into Spotify.