Data point for you: In Douglas Coupland's Microserfs the start-up team choose their own titles for their business cards (yes, business cards - it was written a

Data point for you: In Douglas Coupland's Microserfs the start-up team choose their own titles for their business cards (yes, business cards - it was written a long time ago). Two that I remember were "Personal Trainer" and "Crew Chief".