What did you intend to accomplish by publishing a cookbook? This should guide your actions. Do a blog search on how other people market their books. I remember

What did you intend to accomplish by publishing a cookbook? This should guide your actions. Do a blog search on how other people market their books. I remember there were was a very detailed post on HN by someone who profitably self-published a technical book. You already got very solid advice from others, talking about how you are the unique factor about this book. Often, a book is a (fairly ineffective) way to monetize on your existing following. Speaking engagements and workshops. I've seen authors bundle x-number of books as part of a paid speaking engagement (helps you close business / tax write-off?). I've also seen people do a free speaking appearance and sell books to the audience afterwards. Consider doing that that in-person or remotely. Think about why people buy cookbooks. And what kind of person would like your cookbook in particular. Where does that person hang out? How do you reach them? Who else can give you visibility in front of that audience, and how can you partner? Watch out for advertising costs during the holidays. At work, our marketers say that costs went up astronomically. Might be a good idea to wait for Jan. (I am in the marketing world but don't have experience marketing books)