You've already got your product... Work backwards. Who's your target audience? Who would your unique insights appeal to? and why would they be appealing to pr

You've already got your product... Work backwards. Who's your target audience? Who would your unique insights appeal to? and why would they be appealing to prospective customers? I'd say nearly a 3rd of the content on my instagram is food based, either people food tourism or cooking. Insta is by far my favorite channel for food content. I think Laurent Dagenais does a great job appealing to young and middle age people... good production and recipes, usually some level of boozing through out the video, and good background music. Definitely has a "fun" vibe.