Fun lesson in line with some of the comments. I worked with an app co that stuck on millions of users and never earned a dime in revenue. While the CEO was go

Fun lesson in line with some of the comments. I worked with an app co that stuck on millions of users and never earned a dime in revenue. While the CEO was going manic about potentially running out of money, one of the advisors (who had recently sold for $100m+) emphatically insisted that we NOT generate revenue. His reasoning? The minute you turn on revenue you eliminate the "story" about the revenue potential. The result? A beautifully large exit to a entrenched and old school player. Hook. Line. Sinker.