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They want to attract small businesses? Should I remind you it costs $1000 just to have a yellow badge on Twitter? You get $1000 worth of ads for that, but you
by 3cats-in-a-coat 3y ago
They want to attract small businesses?
Should I remind you it costs $1000 just to have a yellow badge on Twitter? You get $1000 worth of ads for that, but you can't stop. Ever. Or your account is demoted.
That confuses the public and harms that small business' brand, or alternatively they're forced to pay $12k annum no matter what happens.
Their "strategy" as described in the article is just to outsource ad sales to JumpCrew. JumpCrew will find it hard to sell much, plus they'll take their cut, further reducing Twitter's share.
This is not a strategy, that's them scrambling and flailing around, trying to generate revenue.
They won't attract s**t, pardon my tongue.