It means a whole bunch of people are going to see this title, not read the article, and go "looks like Uber is doing great" when reality it's incredibly far fro

It means a whole bunch of people are going to see this title, not read the article, and go "looks like Uber is doing great" when reality it's incredibly far from doing great. The only thing "doing well on the stock market" signals is that a company's stock trades well on the stock market. It literally tells you nothing about the company itself.