Of course fonts and their styling represent a feeling. Serif fonts don't represent elitism and colonialism to me, but maybe to some people they might and some m

Of course fonts and their styling represent a feeling. Serif fonts don't represent elitism and colonialism to me, but maybe to some people they might and some museums might want to get away from that. Some serifed logos feel old and stodgy and sometimes updating those gives everything a fresher feel. A museum representing modern art most certainly wants to feel modern and in sync with the current zeitgeist. Fonts, colors, wording, architecture, etc. all have influences on you, me, and everyone else. They are a form of language and communication and you can both update fonts at the same time as legislation and everything else.