3 ms·
local advertising is an under served market. All the media wants to be global; but there's lots of advertisers need to talk to people no more than 50 miles awa
by h2odragon 3y ago
local advertising is an under served market.
All the media wants to be global; but there's lots of advertisers need to talk to people no more than 50 miles away from them.
If Facebook is any example, this is still beyond the actual capabilities of the big ad platforms. They show me political ads from 5 surrounding states, but not the one I live in; for example.
- 3cats-in-a-coat 3y agoIt's not an underserved market. Google Ads and especially Facebook target that extremely well. It's a matter of their targeting settings, and your privacy settings. If you have blocked targeting then Twitter won't do better with you. Also, imagine those services told you this: you'll spend $1000 a month with us, and never stop, or else we'll deauthorize your account and show this on your public account. That's Twitter's offer to businesses, small or big. And I can't imagine small businesses taking on it.