TLDR: "X is doubling down on investments to facilitate ad spending by smaller players, seeking to offset the steep revenue losses from the departure of larger

TLDR: "X is doubling down on investments to facilitate ad spending by smaller players, seeking to offset the steep revenue losses from the departure of larger advertisers that Musk said were “going to kill the company”. “Small and medium businesses are a very significant engine that we have definitely underplayed for a long time,” the company told the Financial Times. “It [was] always part of the plan — now we will go even further with it.”"