4 ms·
They write "Logo fonts are indeed beginning to converge" but I think the minimal sans-serif has been the style for some time. I wonder if you could get ahead o
by captainmuon 3y ago
They write "Logo fonts are indeed beginning to converge" but I think the minimal sans-serif has been the style for some time.
I wonder if you could get ahead of the curve and use fonts like Garamond in the old Apple ads. Maybe that would be considered avantgarde soon?
- ghaff 3y agoYou could. But the theory is that you'd be communicating that you're old but reliable. The style for decades is also that you use serifs mostly for blocks of body copy and the old text heavy David Ogilvy ads would mostly not fly today. I'm not sure 20th century typographic practice ever especially favored serifs for display (e.g. headline) use.