Are you sure that buying another blender isn't common? 1. Maybe you didn't like it so returned it, but are still in the market. 2. Maybe it was a gift and you

Are you sure that buying another blender isn't common? 1. Maybe you didn't like it so returned it, but are still in the market. 2. Maybe it was a gift and you now want one yourself (or vice versa) For something relatively expensive it may be the best expected value add even if the chance of repurchase is only 1%. Maybe the repurchase rate is 1% while the base purchase rate is 0.1%. I'm not sure it is, but it seems entirely possible that this is actually a smart move by the ad engine.