I went through their website, but it didn't really answer my question of if this was really better than some old fashioned way, e.g. taking satellite imagery an

I went through their website, but it didn't really answer my question of if this was really better than some old fashioned way, e.g. taking satellite imagery and measuring density of canopy and using some simple formula to estimate shade effect based on tree or orientation of the street perhaps. 3D modelling, constantly updating LIDAR maps, custom shading simulation, it all seems like a lot of resource heavy technology. I'm not sure whether or not its being applied in a way that actually offers a statistically significant benefit over other, maybe less expensive methods.