I worked at a VC funded startup many years ago and we were essentially forced to do something like this for one of the other VC’s failing companies. We spent o

I worked at a VC funded startup many years ago and we were essentially forced to do something like this for one of the other VC’s failing companies. We spent our limited funds on them, which we didn’t need, and it ended up sinking us. So in my opinion, the article is more about a shell game than anything positive.