> there’s a reason companies do them Yes modern UX (or what we just call 'UX') is based on dark patterns and psychological manipulation. Even something as inno

> there’s a reason companies do them Yes modern UX (or what we just call 'UX') is based on dark patterns and psychological manipulation. Even something as innocent as gamification is manipulation exploiting same thing as gambling. So yes there is reason companies doing them: trapping user.