Google has of course considered doing this. We can't know their exact calculus, but whatever it was, they came to the conclusion that playing cat-and-mouse is f

Google has of course considered doing this. We can't know their exact calculus, but whatever it was, they came to the conclusion that playing cat-and-mouse is financially advantageous to them. Maybe it's a legal concern, maybe it's a market share concern, maybe adblockers don't actually erode their overall ad profitability to the degree we think it does. But whatever the reason, Google decided they will profit more this way.