If you ask most people who work at Amazon they will tell you that Blue Origin is amazon's rocket company. The perception of vertical integration is there. Also,

If you ask most people who work at Amazon they will tell you that Blue Origin is amazon's rocket company. The perception of vertical integration is there. Also, Amazon initially went with Blue and that decision was so bad in hind sight they are being sued https://www.bizjournals.com/seattle/news/2023/09/07/amazon-faces-shareholder-lawsuit-blue-origin.html https://www.bizjournals.com/seattle/news/2023/09/07/amazon-f... that implies some bias towards Blue.