It does not mean the company couldn’t make a desirable product, nor that nobody paid for it, it means the company didn’t make the product profitable in time, be

It does not mean the company couldn’t make a desirable product, nor that nobody paid for it, it means the company didn’t make the product profitable in time, before the cash ran out. There are lots of reasons this can happen to good products that people do want to pay for, in addition to reasons like lack of market fit, building products people don’t want, building bad products, and failing to build a product at all.