It all became quite muddy, but I am sure they did at some point. Clearly mark sponsored content, that can be highlighted (also on the map) - but otherwise the a

It all became quite muddy, but I am sure they did at some point. Clearly mark sponsored content, that can be highlighted (also on the map) - but otherwise the algorithm for the search needs to be neutral, that was the basic claim of google (and demand of regulators) in all monopol abuse related legal battles. So if they favor their best paying clients in a non transparent way and this is verified, then I believe this would be very expensive for google, possibly the end of them - as then every small and middle company can sue them for compensation.