You say that I 'may' have it backwards - do you personally think I have it backwards, or are you just raising the possibility that I 'may' have it backwards? J

You say that I 'may' have it backwards - do you personally think I have it backwards, or are you just raising the possibility that I 'may' have it backwards? Just interested to know if you're actually contending here that broadcast media has, in general, less of an immediate and direct reach than literature.