I don’t mean to shit on your idea, because I think in some ways it’s a cool idea, but I think for it to work, you’d have to also try to encourage a pretty massi

I don’t mean to shit on your idea, because I think in some ways it’s a cool idea, but I think for it to work, you’d have to also try to encourage a pretty massive cultural shift in the way people consume fashion. Fast fashion is a massive problem, but the reason it’s a massive problem is because so many people don’t actually give much thought to the environmentally devastating impacts, and a lot of people just want the instant gratification of having the new thing right now! People who are already looking for ways to be more sustainable are likely already doing things such as shopping at thrift stores and repurposing worn out things themselves. Additionally, some of the bigger brands do actually take back their old stuff, and either repurpose it, or resell it, branded as things like “sustainable” or “conscious”. There are also websites that are specifically for selling second hand things from brands like Louis Vuitton, Gucci, Hermes and the likes… sometimes for more than it was originally sold for. I personally would rather buy something secondhand, than have it go through another stage of repurposing that actually can also end up increasing carbon footprints etc…