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The creators I watch aren't making their income from YouTube, even when that is their only main platform. Patreon and video sponsorships through direct deals/ad
by Martinussen 3y ago
The creators I watch aren't making their income from YouTube, even when that is their only main platform. Patreon and video sponsorships through direct deals/ad networks are the bulk of it, in a lot of cases.
- dylan604 3y agoSo now, you're proposing the PBS model of broadcasting vs advertising supported broadcasting. It's amusing to me how we keep reinventing existing models but consider them a totally new thing because "on a computer" kind of thing.
- beej71 3y agoI watch my YouTube videos on patreon, ad-free. The creators are making more off me, too.
- Martinussen 3y agoI'm not proposing anything, just noting that Youtube ads are not providing a relevant direct incentive to a lot of creators. Obviously "keeping Youtube running" also matters to anyone using the platform as a part of making a living, but at least personally I feel like that is a different problem that needs to be approached from other angles. Some amount of reinvention seems necessary, the cost model of video hosting (without just making it a public service) changes the maths a fair bit.