It’s like tea in Britain. Almost everyone drinks it — it’s truly a national obsession and we’re proud of it — but the average quality is awful. Even moving from

It’s like tea in Britain. Almost everyone drinks it — it’s truly a national obsession and we’re proud of it — but the average quality is awful. Even moving from teabags to loose leaf is a vast improvement and yet is still considered a bit too posh/hipster for most. As you say, same with coffee in Italy. People conflate widespread popularity with deep knowledge.