I wonder if the word "marketing" has a different but still correct definition here, like; "bringing a product to market". ASML seems unlike most other companie

I wonder if the word "marketing" has a different but still correct definition here, like; "bringing a product to market". ASML seems unlike most other companies I've heard of, since every single sale is a significant chunk of the netherlands' gnp, and they have to inform the government every single time they ship something.