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old VMWare used to cater to boomer enterprise companies and thats how they sold their products. These new owners however are not interested in catering to cust
by slt2021 3y ago
old VMWare used to cater to boomer enterprise companies and thats how they sold their products.
These new owners however are not interested in catering to customers' needs - they just want to milk license fees like Oracle and outsource as much product development and customer support overseas as possible.
with predictable outcomes obviously
- alephnerd 3y agoVMWare had a plenty of relatively low value sales motions such as channel sales, Mid-Market, SLED, and APAC. By only concentrating on direct sales and renewals for F100, you will still have around 80% of the same sales revenue as before, but at a lower operational cost. This is the same operating model that ZScaler, Crowdstrike, and PANW use. Sometimes, that dollar on the ground simply isn't worth picking. And ime, there's a reason why most VCs, PEs, and Sales Leadership are strongly opposed to companies and startups that target a Channel Sales GTM strategy.
- anakaine 3y agoChannel sales GTM strategy? Mind at least expanding GTM?