"There’s a lot of software being produced that just doesn’t care about its users, or that manipulates them, or that turns them into the product. And this isn’t

"There’s a lot of software being produced that just doesn’t care about its users, or that manipulates them, or that turns them into the product. And this isn’t limited to social media: as a user, I can’t even book a room, order food, or click on the Windows start button without popups trying to grab my attention;" I recently interviewed at Netflix and during the design portion of the interview I was tasked with navigating to a UI, creating a user-persona, and making arguments for or against how well the interface delivered on my goals as a user. I chose Amazon and "Parent of a family shopping for groceries". Mostly because I have a lot to say about the interface personally and I felt this would be useful in the interview. Now it used to be that when you clicked on the account section in the top right of the interface - the page would refresh and nothing would change. I found this infuriating because the dropdown was just a hover. Turns out the interface now takes you to a landing page with the same info as the hover. HOWEVER. During the interview, that hover (The one for Account), also advertised products to me. I mentioned that this is causing friction for me as a user, that what I want is to view my account information but I am being bombarded with more irrelevant things to buy. The interviewer - some lead of design within the company said - "Well, you have to remember that all of these decisions are tested to death and there is good likely good reason/research to back up that part of the UI". I wish I had the presence of mind to say that response betrays the exercise we were doing but I digress. Biz > dev > user. Biz ≹ user.