I wonder if the question a lot of the public are trying to ask is "How much vertical ascent is there in the climb?", but they're not familiar enough with climbi

I wonder if the question a lot of the public are trying to ask is "How much vertical ascent is there in the climb?", but they're not familiar enough with climbing or its terminology to come up with the right wording in the moment, and it just comes out as "How high is it?" It's not like a lot of people would get much out of asking "How challenging is the climb?", because they'd have no real frame of reference for interpreting the answer. "How much up?" feels like a question that should be relevant, and to which the answer can be easily grasped.