Well, if you run on the assumption that consumers are the ones with lots of ad spend for things, you would be confused, yes. Why would consumers run ads for thi

Well, if you run on the assumption that consumers are the ones with lots of ad spend for things, you would be confused, yes. Why would consumers run ads for things indeed? Obviously it is the producers of the good who have the ad spend money for submarine PR, just as it is everywhere else.