4 ms·
> That said I do wonder how much marketing a monopolist needs. Marketing in this context means figuring out what the customer will buy, and making sure that th
by nwiswell 3y ago
> That said I do wonder how much marketing a monopolist needs.
Marketing in this context means figuring out what the customer will buy, and making sure that the engineers build that.
It is very easy in this industry to build the wrong thing. Even the customer does not necessarily know what they will want or need in a few years.
A lot of the time it can mean predicting the future integration scheme, and deducing the future pain points from that. As you say, it's a very technical role, and you cannot succeed without a deep understanding of the entire process flow.
It's also a no-brainer to transition to strategic leadership, because that's basically what you've been doing the whole time.
- ChrisMarshallNY 3y agoI used to work for a competitor of ASML. You do not want to screw up deals with this kind of kit. The price tag of a single order can be nine digits, and it needs to be kept BSL4 clean, from first baseplate, to final install. I heard about our company selling a whole line of steppers to a Korean company. They had to be flown out in special 747s, because BSL4, and installed on site. Then, the customer's company went belly up. They cut the power to the fab (Maybe like this?[0]). Instant junkyard. [0] https://www.youtube.com/watch?v=j3Uy9wsfkok https://www.youtube.com/watch?v=j3Uy9wsfkok [EDIT] Corrected "BL5" to "BSL4" -Still probably inappropriate
- dtech 3y agoWhat is BL5? Google doesn't yield anything.
- ChrisMarshallNY 3y agoI think it stands for "Bio-Level 5". I have a friend that works for a major sterilizer company, and he uses the term a lot. It may be an inappropriate term, in this context. Basically, it means "Full bunny suit."[0] [0] https://www.youtube.com/watch?v=o0bMN9xh9hM https://www.youtube.com/watch?v=o0bMN9xh9hM [EDIT] I was wrong. I should have said "BSL4", (my friend exaggerates), but the deal is that it is done under the highest clean room conditions. (I was never in that part of the company. I was in the optical part).
- antonjs 3y agoMight be a reference to ISO-5 mixed up with BSL (biosafety levels)
- extraduder_ire 3y agoI wonder if the word "marketing" has a different but still correct definition here, like; "bringing a product to market". ASML seems unlike most other companies I've heard of, since every single sale is a significant chunk of the netherlands' gnp, and they have to inform the government every single time they ship something.