You hit the nail on the head when you said it's good marketing, but go all the way. The thing you find odd tells you who they want to use their product; You're

You hit the nail on the head when you said it's good marketing, but go all the way. The thing you find odd tells you who they want to use their product; You're not their target audience. They are trying to convert people from using online-only services like Dall-E, not people who already use SD.