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I used to work at a company that sold SaaS to big corporations. We needed to win contracts, so we needed to tick their checkboxes, but we also cared for the us
by Gabrys1 3y ago
I used to work at a company that sold SaaS to big corporations.
We needed to win contracts, so we needed to tick their checkboxes, but we also cared for the user experience (good UX was almost never a strict requirement from our customer).
Our competitors' software was very painful to use, so we wanted to differentiate in this regard.
This made our own lives easier as the training was easier, the users we interacted with (that usually had no say in whether our solution was bought to them or our competitors') were happier and recommended to their managers (where they could) buying more stuff from us.
In the end this was 80% driven by pride (our software doesn't suck) and empathy (I couldn't stand using the software if it was as bad as our competitors') but to some extent this was also in our interest (especially in the long term, where your brand is built).
- SpaceNoodled 3y agoI wish more companies realized your last point.
- Raed667 3y agoI tried to be that guy that recommends better software whenever I changed companies. Unfortunately, being new also means you're not always taken as seriously and you are stuck with whatever crap that is used instead of the better experience you used to have.
- rav 3y ago> the users we interacted with (that usually had no say in whether our solution was bought to them or our competitors') were happier and recommended to their managers (where they could) buying more stuff from us And then the happy users switch to another company and start recommending your stuff to their new managers. It's an extra source of leads and sales :-)
- jjav 3y ago> This made our own lives easier as the training was easier Unfortunately that works until some brilliant mba shows up with a plan to sell 100x more consulting and more training by making the product intentionally much more difficult to use.