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This is a very narrow minded take. Every big software success story - Gmail, Slack, Dropbox, Zoom… - was business-to-consumer explicitly or in disguise. Then a
by doctorpangloss 3y ago
This is a very narrow minded take. Every big software success story - Gmail, Slack, Dropbox, Zoom… - was business-to-consumer explicitly or in disguise.
Then again, I’m not saying much that vendors screw up pricing when they choose a price other than “$0,” which is an essential part of B2B-disguised-as-B2C software. Easy for me to say.
Anyway, the boomers you are talking about are retiring out of the workforce, and it will be more likely than ever that the audience will be extremely sensitive to UX, desiring something the most like TikTok and Instagram than ever.
- bruckie 3y agoI'm curious how you'd define "success story". From my POV, it seems like there are definitely some B2B successes, such as Oracle or Salesforce.
- dingnuts 3y agoSlack is a weird choice of example, and so is Zoom. They're both currently getting their lunches eaten by MS Teams for specifically the reasons laid out in the grandparent. Slack in particular had to take a just-OK buyout from Salesforce and the product has seriously stagnated.
- smokel 3y agoMost software is not written for such large audiences. Typical enterprise software is used by tens to hundreds of people. There is simply no budget to create user interfaces at TikTok standards.
- ska 3y ago> Every big software success story - Gmail, Slack, Dropbox, Zoom… Your uses of "every" and "big" here seem idiosyncratic.