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It's not a joke that one of the hardest problems is naming things. So many promising products and businesses shoot themselves in the foot by choosing a name tha
by hallway_monitor 3y ago
It's not a joke that one of the hardest problems is naming things. So many promising products and businesses shoot themselves in the foot by choosing a name that hurts adoption.
- bikingbismuth 3y agoMy personal example of this is the security company “Thycotic”. They could be greatest InfoSec company in the world, but I really hate their name. It looks like the word psychotic said with a lisp.
- NovemberWhiskey 3y agoThycotic merged with Centrify to form ... ThycoticCentrify? CentrifyThycotic? I forget. Anyway, the merged entity is now called Delinea.