'Blaring messages about sales, quickly spoken copy, and flashing graphics are not going to make anyone look fondly on your brand...Rewrite your script. Never us

'Blaring messages about sales, quickly spoken copy, and flashing graphics are not going to make anyone look fondly on your brand...Rewrite your script. Never use phrases like “4 easy steps.” ' Tell that to direct marketers who very deliberately create such advertisements. While your statement may have validity, I would argue a more important point: "Taste doesn't matter if you lack sales."