> they want to turn ad blocking users into either ad viewers (not going to happen) Actually if a niche is well-defined, and you don't push anything off-topic,

> they want to turn ad blocking users into either ad viewers (not going to happen) Actually if a niche is well-defined, and you don't push anything off-topic, this can work very well. My example: I often watch the DevOps Toolkit videos on YT (with the guy who works for Crossplane now), including sponsor block and often find something interesting and try it out. Some details to share: * DVT advertised Civo as the fastest k8s (in terms of time between terraform apply and a running cluster). Since I set up k8s clusters very often and I'm fed up with usual waiting times (20-30 mins for EKS, 3 minutes for Civo) I decided to give them a try. But it was impossible to get the account verified - my card was added but they couldn't "verify my account", whatever that means. And only at that moment I discovered why Civo was faster than the rest: they used k3s instead of k8s! I don't mind, k3s is CNCF-certified (but so is Minikube...). So I was a bit upset this important detail was missing from the comparison. * DVT advertised Hivelocity as the cheapest and fastest VPS, even cheaper than Hetzner (and they had a comparison table). Since I'm using Hetzner a lot I was curious to check them out and... for roughly the same price (around $4), Hivelocity has twice less RAM! Again, this little detail was missing from the ad. As you can see, I not only watch the videos but also check the ads, even if they are misleading, and will continue to do so because they are interesting to me. The moment DVT introduces ads for, say, air purifiers, I'll start blocking ads. It's not that I'm not interesting in air purifiers, it's just it doesn't fit the context.