Real time analytics are an amazing tool in e-commerce. Incremental merchandising gains can lead the huge wins in e-commerce. Real time analytics are one way to

Real time analytics are an amazing tool in e-commerce. Incremental merchandising gains can lead the huge wins in e-commerce. Real time analytics are one way to see what people are buying and what's hot right now. Let's put this example out there.. you have a product on your site that is now featured on a hot fashion blog. Customers are coming to your shop and clamoring to purchase it. Problem is, it is already running low on stock and once sold out, you'll miss the benefit of the blog exposure. Real time analytics allow the merchants to make quick, informed buying decisions so that the product remains in stock. I'm very interested to see what Chartbeat does for e-commerce analytics.