I thought the area of the article that was most interesting surrounded this statement: > We also know all too well the very worst of what humanity can create,

I thought the area of the article that was most interesting surrounded this statement: > We also know all too well the very worst of what humanity can create, because we collect it. There was a lot of acknowledgment of not working in anything close to a perfect system. The whole article had a lot of self-awareness that is hard to find in most institutions. Duke libraries doesn’t have to have a perfect moral high ground to decide to quit using Basecamp. This isn’t “cancel culture,” this is a project management product that is easily replaceable and probably not even that amazing considering the competition it is up against. Something Elon Musk should probably learn is that organizations consider it to be risky to work with other companies who can’t maintain professional behavior. Having your senior leadership team keeping a list of funny sounding ethnic names of employees is far away from being professional behavior, and that was only one of the unprofessional pieces of behavior out of many by Basecamp leadership. Basecamp rejects DEI but DEI is all about reducing risk and increasing innovation and financial performance. It’s already been proven as numerical fact that organizations embracing true diversity financially outperform ones that don’t. DEI is a concept that benefits literally everyone. Bigoted buffoons who don’t believe in it throw their money away by alienating employees and customers. There’s also another saying: trust is hard to gain and easy to lose. I know people who have had one bad experience and refuse to buy another product again. As an example, I know someone who will never buy a Kia/Hyundai again because of the immobilizer scandal. Same deal with VW and dieselgate. It doesn’t have to be a fully dollars and cents choice. This company pissed me off one time, I’m done with them. Again, not cancel culture.