I does not scale well compared to what? I might scale poorly compared to your average social network silicon valley mobile app startup, but it scales well compa

I does not scale well compared to what? I might scale poorly compared to your average social network silicon valley mobile app startup, but it scales well compared to any other small business. He does not need a physical space and there are almost no other fixed costs. Also I feel he is using his "computer skills" to gain a competitive advantage by doing SEO and he also has an original brand. If he was able to replace his full time job in 4 month, he should be able to grow enough in a year time to hire someone to do most of the annoying administrative work for him. Sure building a photo app and selling to Facebook would be cooler. I guess everyone has to figure out for themselves what they want from life.