That's a good question (I'm Canadian and can't speak to London). I know most of the small businesses they go after can't afford the legal fees to fight them. I

That's a good question (I'm Canadian and can't speak to London). I know most of the small businesses they go after can't afford the legal fees to fight them. In Vancouver, our House of Commons gave the IOC an exemption that allowed them to go after small businesses: http://en.wikipedia.org/wiki/Concerns_and_controversies_over_the_2010_Winter_Olympics#Trademark_enforcement http://en.wikipedia.org/wiki/Concerns_and_controversies_over...