You've got a pretty big leap there between "TV advertising is required" and "we need to ban everyone from saying the words London 2012 and cover up logos across

You've got a pretty big leap there between "TV advertising is required" and "we need to ban everyone from saying the words London 2012 and cover up logos across the city". I'm pretty sure that selling TV advertising during sporting events is possible even without new draconian IP laws being passed.