It's only 'under lock and key' if you are Google. For Google it is very much about selling ads. That's their business. The data is obviously worth a lot of mo

It's only 'under lock and key' if you are Google. For Google it is very much about selling ads. That's their business. The data is obviously worth a lot of money to Google, and yet they want it to be given to them for free. That seems like an unrealistic expectation now that the market understands how valuable data is.