While I don't disagree with protecting their private IP, don't forget that the Olympics are funded mainly by taxpayer's money in the host country, and the games

While I don't disagree with protecting their private IP, don't forget that the Olympics are funded mainly by taxpayer's money in the host country, and the games are generally considered an issue of national pride for competing countries. It's not like the IOC is ethically entitled to complete ownership of the very ancient games, and thus able to treat the whole concept and event as its exclusive private property; unless they agree to cover the full cost.