It is important to content through a supply-demand lens before estimating the impact of AI on the field of content generation. If audiences don't like AI conten

It is important to content through a supply-demand lens before estimating the impact of AI on the field of content generation. If audiences don't like AI content, they will turn to human beings. What will become important is the distinction. > Imagine a world where everything is “AI generated”, everything including books, songs, music, movies, etc While I do not doubt that there will be takers for this, it is already evident that machine-generated content lacks soul, meaning or rhythm. It is always the human behind the AI that makes the difference. Personal case but my brain already zones out when I can tell that content is AI-made. I find myself paying more attention to human articles - written with imperfections and unique voice - than to ChatGPT-made sludge (truthfully, few users of ChatGPT know how to make the output 'human' -- it's not as hard as it seems). Perhaps imperceptible now, but later, we will start to see audiences reject AI content in lieu of genuine humanity. It is the musician playing a complicated piece live in a concert that garners the most serious fans, not the machine-generated track you can get so many of on YouTube. Content is partly influenced by the "spectacle" of its creation. A big part of the new internet will lie in how "AI-generated" badges affect perception. A more likely middle path is that it will take less to make more - and large studios may downsize. But smaller creators who can make stuff audiences like - that is not going to be disrupted in the current paradigm. The algorithms that already dictate how content is manufactured, viewed and consumed will have a much bigger role than the tool used to make content.