I think this is a special case of a big fish in a really small pond (Finland) trying to make it out into the ocean. Having said that, it underlines how adding m

I think this is a special case of a big fish in a really small pond (Finland) trying to make it out into the ocean. Having said that, it underlines how adding more dumb money doesn't make you any smarter and that just makes for an ever bigger non-trivial failure in Fruugo's environment (obviously that's my biased theory confirmed).