4 ms·

How do you compete to find customers in such a crowded SAAS segment which is uptime?

• rozenmd 3y ago
  A few ways: - Building a better product than the incumbents - Showing up, doing the work, every single day - Refusing to compete on price - Marketing until it feels like it's too much, then marketing even more Easier said than done, of course.
  • me_bx 3y ago
    Impressive. Would you mind giving an overview of the marketing activities you perform?
    • rozenmd 3y ago
      I learned most of what I know from the 30x500 course by Amy Hoy/Alex Hillman, but the gist of it is reading and participating in forums, providing valuable advice, and writing articles that spread that advice further.
• meiraleal 3y ago
  He posts and comment a lot (spam?) about it in a forum with potential customers: hackernews
  • lucaspiller 3y ago
    I haven't seen any of OPs comments, but I remember when Checkly (also in this space) first launched the founder of that was posting a lot here and on Reddit. I wouldn't say their comments were that helpful or insightful - mainly just advertising. Now they've raised ~$10m. It's spam, but it works ¯\_ (ツ)_/¯
    • meiraleal 3y ago
      Spam works. It needs a level of shamelessness that I don't think is worth it, as many other things also work.
    • rozenmd 3y ago
      This is exactly what I mean by "market until you think it's too much, and then some" - if it was truly too much, the average forum member would know (imo).
  • rozenmd 3y ago
    Yep, and reddit too.