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as long as there are users there will be advertisers. i’d gladly take a bargain for cheap advertising on X they just need to keep costs low enough.
by randyrand 3y ago
as long as there are users there will be advertisers.
i’d gladly take a bargain for cheap advertising on X
they just need to keep costs low enough.
- dagw 3y agoThere are plenty of ads on Twitter and thus plenty of advertisers. The problem from Twitters point of view is partially that those advertisers don't pay enough, and more importantly that in many cases they aren't the sort of company Twitter wants to be associated with. Even ignoring the money, Twitter would much rather have Disney as an advertiser than 1000 different drop shippers.
- 3cats-in-a-coat 3y agoYou're technically correct (the best kind of correct). There will be advertisers. But... 1. You can't drop prices too much or you're just adding advertisers, while not adding revenue. You may even start losing revenue. As the joke goes "we're selling below cost, but we'll make it up in volume". 2. If you also drive more ads and drop prices users also suffer. That's more ads per users, we realize this, right? Imagine over half your timeline being ads. 2. Big advertisers are way over half the total ad revenue. You can try to compensate for it with drop-shipping companies, crypto scam ads, onlyfans ads and so on garbage, but it drags your entire user experience down, it start looking like a ghetto, and people will leave. So, not that simple. To be fair? Musk did tell the big ad spenders "go f**k yourself", in WORDS. And I'm sure it was very cathartic for like 10 seconds. But the big spenders told Musk "go f**k yourself" in CASH. And that'll last months, probably as long as he's leading and managing the company and posting there. And that... is the true leverage.